An image can be considered a reflection of its viewer. What does this say about advertisements presented as images, as reflections of the people they are designed to reach?
Like an apartment, a box is private, personal, sensitive; it stores its content within walls, behind an address. As a package, it has only the functions of identity, security, and portability. As long as it arrives at the right place, without internal damage, it has completed its task. It will not be integrated into its recipient’s life.