An image can be considered a reflection of its viewer. What does this say about advertisements presented as images, as reflections of the people they are designed to reach?
Above, interspersed among pictures of original guerrilla poems, are smartphone pictures taken from the perspective of visual advertisements posted around New York City. These are pictures of what the ads "reflect" or "see."
Advertising is informed by judgments of the demographics it targets. It merges the personal, the cultural, and the economic into idealized versions of social or domestic life. But what are these modes of life? How might a person's agency be challenged by the ideals presented by marketing? What is consumerist space?